How To Build a Startup.

1. Put down your pen, fold up your laptop, and think.

2. Think, read. Walk through the city, somewhere new. Think, build, test. Share, talk, tweak, test again. Share again.

3. Repeat until something starts pulling itself out of possibility and into reality. Hold the reins, now gently, now tight. As the thing pulls, let it pull.

4. When the pull builds to a force, when the force disturbs the air around it and attracts others, when others start running over and offering help, when children chase after it clapping and laughing, that’s the time to let it go, lay the logs in front of it and roll it down the hill, chase after it too, shouting as you go.

—–

Stage 2 can take a very long time, even while you’re iterating fast, lean-style. It feels like endless failure, like being punched in the face a thousand times. It’s incredibly lonely. Sharing is hard, when most of what you’re sharing is not good enough, yet. But share you must, as sharing is nurture for the idea and for yourself. Holding on at Stage 3 is incredibly hard too, after all that time waiting. But it’s important to wait, to hold, to let the thing fill out, take its true shape and build its own momentum.

Let it pull itself out of possibility and into reality.

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