Meet the New Yuppies. Young, unemployed, passionate people. People who have reached adulthood in very difficult economic times. People who send hundreds of CVs out without getting one interview. People who are expected to work for free in unskilled, dead-end jobs.
You might not remember this – you might not even have been born then – but in the 80’s, the Yuppie was a ‘young, upwardly-mobile’ person, enbarking on a flashy career in finance in the City. Today, the outlook for the New Yuppies is not upward mobility but stagnation and a life of being dependent on benefits.
Our society encourages us to construct our identities through our careers, and the things we buy. What possibilities exist for the young unemployed of 2012? Well, I see two, and I know how they can use them to get themselves, and all of us, out of this economic mess.
Young people are social, and connected. Those who are passionate can put their social networks to good use. Young people are often bright, articulate, hard-working (yes!) and enthusiastic. Many of them are looking for meaning in their career and to have a positive impact on the world around them. They’ve seen the mess their parents’ generation has made of the world, and they want to do something about it. But how?
Here’s how. We are offering the New Yuppies a way to put their brains, skills, passion and social networks to good use in their local area. The minimum commitment is one week. The rewards – beyond the feel-good factor and learning new leadership skills – include free stuff from companies and more importantly, for those who successfully complete a full round of activities, interviews with potential employers.
To find out more and/or take part in the Beta round starting soon, send an email to email@example.com with subject “New Yuppies”.
[We hate spam as much as you do. We won’t share your email with anyone and will only use it to keep you informed of this project.]
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