1. Within One Planet Living resources (carbon, water etc)
2. Within One Life Living (human effort)
3. No external waste – all externalities internalised
4. All items apply to full supply chain
5. If business expanded hugely, would that be A Good Thing?
6. Is the business soaking up negatives from elsewhere?
7. Profit-making, aiming for profit, unashamedly
8. Influence: inspiring, leadership, advocacy – loud and proud
9. Innovation: pushing boundaries – belief & investment in crazy ideas
10. Openness: active sharing, creative commons
11. Active: not just against it, acting against it
Is YOUR dial turned up to 11?