What is ‘ethical business’? Pazza’s Rules

1. Within One Planet Living resources (carbon, water etc)

2. Within One Life Living (human effort)

3. No external waste – all externalities internalised

4. All items apply to full supply chain

5. If business expanded hugely, would that be A Good Thing?

6. Is the business soaking up negatives from elsewhere?

7. Profit-making, aiming for profit, unashamedly

8. Influence:  inspiring, leadership, advocacy – loud and proud

9. Innovation:  pushing boundaries – belief & investment in crazy ideas

10. Openness:  active sharing, creative commons

11. Active:  not just against it, acting against it

Is YOUR dial turned up to 11?

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