Purpose: To push the ‘global snowball’ of ethical business.
We promise to:
DELIVER massive, quantifiable business improvement
TO ethical businesses
VIA our expert support, benchmarking, promotion and connection programs
WITHIN a 30-day period for tangible results
We define an ‘ethical business’ as any business which creates a positive change in the world, once all its externalities have been internalised, according to our benchmarking criteria.
We will also nurture the ‘ethical potential’ of other businesses and individuals.
We will work within our ‘Nonifesto’ commitments.